Hvordan manøvrerer små og mellemstore virksomheder bedst i forhold til at sikre et frugtbart udbytte af brugerdreven innovation? – Det handler bl.a. om at udvikle metoder til at forstå og kategorisere sine brugere. Det er hér Projektet Active User TypOlogies tager sit afsæt.

Off hand, the passionate professional resembles the lead user in that his ideas also typically derive from within his professional scope. However, the passionate professional – as opposed to the lead user – tends to come up with ideas within a wide array of products and services.

More often than not, the passionate professional’s core professional competences outline his innovation track, whereas the fulfillment of own needs in relation to the use of innovations do not.

Literature teaches us that lead users are often driven by annoyance toward distinct existing products.
One of the characteristics of the lead user is the ability to identify needs in the market before the majority of users do. Lead users themselves benefit from the products or concepts they develop.

Quite a few businesses have come to realize that user driven innovation is key to steering businesses into a healthy future. But how do businesses know which users may prove beneficial to the development team, and which are more prone to becoming time consuming black holes?

In essence, that is one of the key questions we set out to answer in this, our ActiveUserTopology project. As part of this ongoing project, we’ve conducted a survey asking 3555* active users about their habits, ideas and willingness to share.